Let’s visualize AIA’s ABI as White Claw cans. Here’s last month’s ABI alongside this year’s previous numbers. As the industry continues to struggle, we’re stuck in the low-brow aisle of the liquor store. Hopefully the ABI will be back at or above 50 soon so we can use some classier cans.
If you have a preferred (canned) beverage, let me know and I’ll include it in future visualizations. Remember: the more we bill, the bigger the stack of beer cans.